an essential merchandising tool for resale

Home Staging - an essential merchandising tool for resale
By: Sveta Melchuk

If you are wondering what Home Staging (or House Fluffing) is all about, here is a definition for you: MSN Encarta dictionary defines Home Staging as the act of "beautifying a home for sale: cleaning, repairing and updating the decor and furnishings of an older home to make it more attractive when shown to potential buyers." Actually, I believe that ANY home can use some staging before being put on the market. Remember, the way we live in a home and the way we want to sell a property are two completely different things. When we sell a property, there is no room for emotions - after all, it's probably our biggest financial investment and, so, we want the biggest possible return on it!
The concept dates from 1970s, when a California realtor and decorator noticed that the properties she took the time to «stage» sold faster and for more money than the average. Today, it's an important marketing/merchandizing tool in the USA (and spreading to Canada from the West) for the realtors and the home owners alike and it's especially important in a slow market, where you need every advantage over your competition. TV shows, such as Designed to Sell and Flip that House demonstrate that a bit of effort and a small investment can transform a property and make a BIG difference at sale time!
The logic is strikingly simple: when you decide to sell your used car, wouldn't you clean, wash and fix it up before reselling it? You should do the same for your house, which is probably your biggest investment and presents an opportunity for a biggest return.
First impressions count for a lot, especially today, when most buyers pre-select the properties they are interested in on Internet. If your photos don't show your house at its best, you are probably missing out on dozens of potential buyers. The same is true for the visitors - when they come, make them feel «at home», create that first impression which will make them fall for YOUR house.
Statistics vary from marketplace to marketplace but, on average, a staged home can sell 30%-50% faster and for 2%-10% more money than a comparable unstaged home. So, a few hundred dollars invested can bring you back thousands! And a home staging consultation costs a lot less than a first price reduction on the property.
A professional Staging consultant looks at your property with a buyer's eye and will recommend some easy and inexpensive solutions to enhance its value - such as decluttering, depersonalizing, and reorganizing your furniture and artwork.
The end result: your house «shows» better than its competition andscaping.
Take a picture of the front of your house with you as you visit nurseries and garden shops. Garden professionals can suggest which colors and varieties will work best for your particular home. They should also be able to tell you what kind of mulch, pebble or lava stones you should use for each. The colors of these can also add a lovely contrast of color.Plant a few annuals near the mailbox and an odd number of shrubs or hedges in front of the house to create depth. Make your house inviting with colors that compliment, but don't complicate. If your house is basic in design, plant a few romantic Magnolias or exotic Calathea to break up the lines. Likewise, a house with a modern exterior can be dressed down for the conservative eye with neatly trimmed Serissa Foetida hedges and simple splashes of annuals.
If you want something even more simple, try buying big, decorative pots and filling them with a few shades of hardy flowers. This takes care of catching the eyes of the buyer, yet implies the perfect level of impermanence for the more fickle-natured. You can offer to leave the pots, or take them with you if the buyer doesn't want them. This can be a quick fix for those who are trying to move, sell and maintain a family and full-time job at the same time. There are plenty of ways to get elaborate with landscaping, but if you need to keep things easy, focus on complimentary colors, hearty specimens and as neat of an exterior as possible, so buyers and visitors will see your house as a breath of fresh, tropical air.